Processes - Briefs
Media Briefs
It is essential that ALL clients fill in a brief for any paid media campaign.
Brief templates are available for each tier below. Speak to the paid media team before sharing any brief template with a client.
Tier One
Campaign Brief
A Tier 1 Campaign Brief is required for all paid media activity. It ensures the paid media team has the full context needed to plan, propose, and execute any campaign.
Please speak to the paid media team before sharing the brief template directly with a client.
Once a campaign has been built, preview links or ad mock-ups must be approved by the client before going live.
Refer to the SLAs document for all paid media activity timelines.
Open Tier 1 Template