DCP: Data, Creative, Performance - Jaywing Group Playbook

Three disciplines. One integrated model. No silo between them.

DCP is how Jaywing works. Data informs the brief. Creative delivers the idea. Performance drives the result.
Every engagement draws on all three, which is what makes the output more than the sum of its parts.

Data

Our roots are in data science. We build proprietary tools, run attribution modelling, and use data insights to brief every piece of work before it gets anywhere near production. This is what makes us different from agencies that discovered data recently.

Creative

Creative informed by insight, not instinct. Working alongside Frank and 3Scoops, we produce brand, digital, and campaign creative that is grounded in what the data tells us about the audience and the opportunity.

Performance

Paid search, paid social, SEO, programmatic. We run performance media end to end, using the data layer to continuously optimise and connect spend directly to client revenue.

Combining our core strengths for results

We've all seen Venn diagrams and flywheels before - spoiler alert, here's ours.

With a history in performance media and data insights we're in a unique position to combine this with high quality creative concepts and design, delivering growth and results for our clients, big and small.

DCP. You'll hear us talk about it a lot.